There’s something oddly cozy about the new Badgley Mischka flagship, which just opened on the Upper East Side. Oddly cozy, because “cozy” is a word generally reserved for more low-brow affairs (a rustic Maine lodge, say, or a ridiculously tiny Greenwich Village studio). But Mark Badgley and James Mischka have managed to infuse this space with an ambience as heartwarming as it is haute.

No surprise, really. The winsome duo — partners in both biz and life — has long wooed starlets and socialites with red-carpet concoctions that never skimp on sparkle, but somehow never look like they’re trying too hard.  

The 3,500-square-foot space, once occupied by Pucci, is what the designers call a “mansionette.” And it does feel like you’re entering someone’s home — with white reclaimed wood floors, high ceilings and an ornate chandelier. A front parlor houses “the collection,” their more affordable (three figures) line of skirts, jackets, day dresses and evening gowns. An airy salon in back features couture (add a zero) — one-of-a-kind gowns dripping in crystals and sequins, hanging on rods with lots of elbow room between each dress, as if they need space to breathe. Upstairs, if you’re lucky (and VIP-ish), you’ll find a private room where you might browse with the likes of Carmen Electra or Cornelia Guest.

Jewelry, handbags, watches, sunglasses and more fill a central foyer and bridal dresses are down on the garden level. In any room, you’ll find welcoming (not snobbish) staff.

Barbie, if memory serves, had a townhouse. If the doll was real, with perhaps one marriage and a fab tell-all memoir already under her belt, well, then — this would be her place. -- Joseph V. Amodio