The ultimate destination for diamond jewellery. With over 120 years of diamond experience to draw on, De Beers Diamond Jewellers go well beyond the '4Cs' of carat, clarity, color and cut to capture unmatched fire, life, and brilliance, providing the most beautiful diamonds in the world set in magnificent designs. The creation of timelessly elegant diamond jewelry -- from selecting the world's finest diamonds to impeccable craftsmanship and sophisticated designs -- is the De Beers difference.