It's a family affair at this family-owned business on the Upper East Side in Manhattan. Sisters Melissa and Alison Gayer take pride in knowing kids' needs and seek out the best toys in the business for their loyal neighborhood clients and out-of-town visitors. Specializing in toys for kids ages newborn up to 12-years-old, they were rated in the Zagat Shopping guide 2008, proclaiming it "one of the best toy stores in NYC."

Also located in Tribeca at 345 Greenwich St. (Harrison-Jay Sts.), 212-226-7456.