Suitsupply has created an entirely new market in men's fashion which sets them apart from any other existing boutique retailers. Their combination of using only the finest Italian fabrics, European styling, unbeatable in-store service and attainable price bracket is a revolutionary approach to menswear. No attention to detail is ever spared and tailoring is done on-site and while-you-wait, allowing customers to leave with the perfect fit. In The Wall Street Journal, Suitsupply ranked #1 in a blind test matching a $3625 Armani suit in quality. GQ placed Suitsupply on its list of the Coolest New Stores of 2011.