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The Gen Art Film Festival, A Weeklong Celebration Showcasing Independent Film's By Today's Most Talented Emerging Directors Kicks Off Today, With An Array Of Films And Parties Throughout The City!

April 2, 2008 - by CityGuide News
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New York, NY - April 2nd, 2008- The 13th Annual Gen Art Film Festival, presented by Acura, kicks off on April 2, 2008 in New York City. The Gen Art Film Festival Presented by Acura’s unique format showcases seven features and seven shorts from emerging filmmakers which are followed by seven premiere parties.

The festival allows film buffs to experience a movie premiere like a true insider. Each night of this cutting edge festival is an interactive experience, allowing filmmakers, media, and the audience to share in the excitement.

The Gen Art Film Festival (GAFF)’s exclusive format of just 7 features and 7 shorts assures individual attention that no other renowned festival can offer. Now in its 13th year, GAFF introduces the audience to films by emerging North American filmmakers. These films are hand selected, each chosen for their individuality and creativity, with the intent to keep the slate as diverse as possible.

“While there are only seven features, the slate represents a wide range of the powerful ideas and genres of independent filmmaking”, says Film Division Vice President, Jeff Abramson. “The slate includes some of the best from other festivals such as Sundance, Slamdance, SXSW and Toronto as well as one world premiere. The slate represents a common theme, of over-coming adversity and finding inner peace in a complicated world through humor, action and exploration."

“Diminished Capacity” by Terry Kinney (produced by Plum Pictures) will open the festival on Wednesday, April 2nd at the Clearview Cinemas’ Ziegfeld Theater (141 West 54th Street). The film stars Matthew Broderick, Alan Alda and Virginia Madsen.

The run of the festival (April 3rd – 8th) including four additional NY Premieres and 1 World Premiere will take place at the Visual Arts Theatre (formerly Clearview Cinemas’ Chelsea West) at 333 West 23rd Street.

Closing night of the festival will be on April 8th, with the dramatic film, “The Take”, by director Brad Furman, starring John Leguizamo, Tyrese Gibson, Bobby Cannavale and Rosie Perez. Closing night also hosts an award ceremony. The “Acura Grand Jury Award” is given to both a feature film and a short, along with a monetary prize of $10,000 and $5,000 respectively. The “Star Gazer Award” honors breakout talent for excellence in acting. Lastly, there is the Gen Art “Film Festival Audience Award” for Best Feature and Best Short, respectively.

Gen Art has a unique approach to programming in that they invite young professionals from the city to take part in screening committees, where collectively they sort through almost 1000 films and advance their favorites into the programming committee for further consideration. This allows the audience to take an active role in the vision of the festival and all allows the consumer to connect with the filmmakers.

Gen Art is synonymous with emerging talent and many famed Hollywood like; Jennifer Connelly, Adrian Grenier, Taye Diggs, Marcia Gay Harden, Zach Braff, Tracee Ellis Ross, Amanda Peet, Ron Livingston, Jill Hennessey, amongst others had their earliest roles in films that debuted at the GAFF. Notable directors who have come through Gen Art include: Brad Anderson, Richard Shepherd and Tim Blake Nelson.

Successful films from past festivals include: Jury award winner, "Wristcutters: A Love Story" directed by Goran Dukic, (nominated for two 2007 Independent Spirit Awards), “Four Eyed Monsters” (nominated for two 2007 Independent Spirit Awards), Lori Silverbush & Michael Skolnik’s “On the Outs” (nominated for two 2006 Indie Spirit Awards),Michael Dowse’s “It’s All Gone Pete Tong”, the award winning 2007 documentary “Sharkwater”, “Loverboy” directed by Kevin Bacon, Brian Dannelly’s “Saved!,” the documentary “My Date with Drew,” the world premiere of Fisher Stevens’ directorial debut, “Just a Kiss,” Peter Mattei’s debut “Love in the Time of Money,” Jesse Peretz’s “The Chateau,” Richard Shepard’s “Oxygen,” Tim Blake Nelson’s directorial debut “Eye of God” and Brad Anderson’s debut “The Darien Gap.”

A testing ground with real audiences, this consumer related festival gives the red carpet experience to all in attendance. The GAFF provides its audience with great cinema, a taste of exciting NYC nightlife and live entertainment. The premiere parties will be held at exclusive NYC nightspots including The Bowery Hotel, Kiss & Fly, Pink Elephant, Prime, The Park, Touch, and Spotlight Live. When purchasing a ticket for a film, the person is treated like a celebrity, and invited to the after party that night at one of these “List Only,” sought after clubs.

“We are greatly appreciative of all our supporters of this film program,” said Gen Art CEO/Founder, Ian Gerard. “We thank Acura, who is a huge supporter of independent films, for believing in our festival and for being an active partner in growing our film programming.” It was Acura who helped bring the Gen Art Film Festival to Chicago for its five day debut last summer and following on that success it will be returning June 24-28.

In addition to Acura, the festival is made possible through the principal sponsor support of Clearview Cinemas, the IN:NYC Card from American Express Johnnie Walker, Kinton Wines, New York Magazine, Time Warner Cable, and W Hotels. Supporting partners include Eastman Kodak, Current TV, Max Custom Media, and Technicolor,

For more information, tickets and schedule, please call (212) 255-7300 or visit Gen Art’s website at

Gen Art is the leading arts and entertainment organization dedicated to showcasing the best emerging talent in film, fashion, visual arts and music. With offices in New York, Los Angeles, Chicago, Miami and San Francisco, Gen Art has succeeded in launching the careers of many young filmmakers, fashion designers, visual artists and musicians, providing them with high-profile events that welcome industry and new audiences alike. Gen Art was founded in 1993 by Ian and Stefan Gerard. The organization has quickly become a leader in championing the talent of a new generation. For more information, visit


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