Toys'R'Us Times Square - A Winter Wonderland for All Ages

December 13, 2010 - by City Guide

Since opening in November 2001, Toys“R”Us® Times Square (1514 Broadway (44th St.), 800-869-7787; has stood in the heart of New York City as the company’s international flagship store.  Aptly known as The World’s Greatest Toy Store®, Toys“R”Us Times Square boasts an astounding 110,000 square feet filled with everything from toys to trains to video games, and offers an unrivaled shopping experience, the best in customer service and one of the most amazing retail presentations in the world.

Action Figures & More – Whether battling alongside TRANSFORMERS™, Star Wars® or Iron Man, kids are sure to find their favorite Action Figures while favorites like Superman and Spider-Man protect visitors from overhead. Astro Kids – Behold the most awesome collection of rocks and rare stones this side of the Mississippi. Get your hands dirty by sifting through an extensive selection of stones to gather your own perfect collection. Babies“R”Us® – A destination for new and expectant parents, featuring the best-in-class Baby Registry and the latest baby gear. Barbie® Dollhouse – Everything Barbie® can be found in this 4,000-square-foot, two-story dollhouse filled with dolls, clothes, accessories, collectibles and more.

Candy Land® – Bringing the sugary sweet fantasy of the classic Candy Land game to life, this shop offers a tasty variety of treats, including M&M’s®, Crumbs® cupcakes, sugar drops and every gummy shape imaginable. Electronics & Music – From Apple® iPods and First Act® electric guitars to HD digital cameras and more, this department has everything to suit budding musicians and tech-savvy kids. Fashion Angels® – Girls can get glam and create their own jewelry by mixing and matching at this customizable counter. Ferris Wheel – The iconic 60-foot indoor Ferris wheel has 14 individually themed cabs so you can ride along with your favorite toys and entertainment characters. Games – Take one step forward or two steps back toward this library of board games, from classics like Monopoly to games based on the latest Hollywood blockbusters.

Geoffrey’s® Photo Op – Meet Geoffrey the Giraffe and take home a picture of the memorable trip. Geoffrey’s® Universe – This souvenir shop offers giftable and keepsake merchandise. Imaginarium® – Find quality toys with high play and learning value in this intimate, interactive setting. Jurassic Park™ – The prehistoric age comes to life with a five-ton, 20-foot-high and 34-foot-long animatronic T-Rex with a powerful roar. LEGO® Shop – NYC’s skyline -- constructed from LEGO® bricks -- with 25-foot-tall replicas of the Statue of Liberty, Chrysler Building and Empire State Building. LittleMissMatched™ – With leg and arm warmers, socks and T-shirts in colorful stripes and polka-dots, it’s no doubt miss-matching is the new black in this colorful clothing shop. Plush Pets – Kids are sure to find lots of loveable companions in this area overlooking the Ferris Wheel.

ROBOTGALAXY – Create, program and activate your own robot from over 1,000 combinations. Scoops“R”Us™ - Treat yourself to delectable desserts from Häagen Dazs®, David’s Cookies®, and Seattle’s Best Coffee™. Sony® Shop – This one-stop shop features an assortment of signature Sony digital cameras, laptops, music players and more. Sports – An all-purpose sporting goods shop for every activity.

Video Games/Movies – The hottest video games and consoles, as well as kid-friendly film and TV shows on DVD and Blu-ray, and the latest in plasma TV screens. Wheels – There are some playthings that will never go out of style, and kid-friendly vehicles are no exception, from first trikes to big-kid bikes. WONKA – A one-of-a-kind shop filled to the brim with fruity and chocolaty confections galore.

Toys“R”Us Times Square also offers personal shoppers, corporate shoppers, gift-wrapping, shipping, and more. The Center of the Toy Universe® is the place where the newest toys make their debut. To find out more about special events, visit or call 646-366-8855.


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