Case study #3: Location, 2 Columbus Circle at Museum of Arts & Design
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In 2008, MAD relocated from a Midtown side street to 2 Columbus Circle. Historically, the point from which all distances are measured from New York, Columbus Circle acts as both a magnet and a centripetal force in the city, a lively public space where people of all types and generations mix. MAD's decision to relocate to an emblematic site in New York City raised the museum's profile overnight, giving it a bold physical presence in the urban fabric and a clear stake in the surrounding public space. How does MAD's urban setting impact its role as a cultural aggregator and disseminator? Superscript's programmatic counterpoint to their project On Display brings together the public with voices in the design and architecture world to comment on these topics, and thus activate free posters displayed in the exhibition space of After the Museum.