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Description: Perugina, known world-wide for its iconic Baci line and its commitment to the art of creating only the highest quality confections, announces the continuation of its “Baci Perugina Loves New York” campaign, with special shopping events and activities, just in time for Valentine’s Day. The program features alliances with Italian brands throughout the city, representing a variety of cultural touchpoints including food, fashion, culture and design, who will be hosting Baci tastings and offering complimentary gifts from Perugina.
“As a confectionery brand synonymous with love and romance, we have a strong appreciation for the expression of this sentiment, especially at Valentine’s Day,” says Federico Giorgio Marrano, Perugina Export Manager – U.S. “Not only does Baci, mean “kisses” in Italian, but a real love story lies at the heart of its original Baci creation. Today, Baci are still hand-crafted in the heart of Italy, near the historic home of St. Valentine, just as they have been for the past 90 years.”
FOOD - Salumeria Rosi – 283 Amsterdam Avenue; SD26 – Madison Square Park – 19 East 26th Street; Tarallucci e Vino – 15 East 18th Street; 475 Columbus Avenue; 163 1st Avenue ; 130 Greene St.; Uva Wine Bar – 1486 Second Avenue @ East 77th Street; Patsy’s – 236 West 56th Street;
FASHION - La Perla – 803 Madison Avenue – Master Chocolate Demo & Shopping Event, Saturday, 2/11 @ 2-5 PM Sampling at other locations: 93 Greene Street (Soho); 425 West 14th Street (Meatpacking District); Kleinfeld Bridal – 110 West 20th Street, Tuesday, 2/14 @12-8 PM - By Invitation Only
CULTURE - Rizzoli Bookstore – 32 West 57th Street; In store calligrapher to create your personalized love notes. 2/14 @ 12:30-3:30 PM Italian Cultural Institute– 68 Park Avenue, Baci tasting & history lesson with Italian classes.
ITALIAN ICONS - Fiat of Manhattan – 711 11th Avenue; Vespa SoHo – 13 Crosby Street.
OTHER - Spa Merge – 102 West 57th Street; Starbright Floral Design – 150 West 28th Street.