You’ll feel the joie de vivre when you enter Joie’s newest boutique on Wooster Street. Described as a hybrid of a charming Parisian pied-a-terre and a Soho loft, the 2,300-square-foot shop features creamy-toned walls, blonde herringbone floors, a tin-tiled ceiling in the shoe salon, and luxurious modern lighting fixtures—it’s a cozy blend of trendy, traditional, and textured surfaces, with stone, plaster, Lucite, aluminum, leather, and wood all blended to create the polished, finished picture. 

The shop, Joie’s sixth in America (the company was founded in 2001 and is headed today by Serge Azria, former CEO and head designer of Vince Camuto VCS footwear), showcases the company’s diverse lines—including both Joie and Joie Soft (more casual—T’s, tanks, and soft sweaters,) as well as handbags and shoes. Joie’s clothing embodies the California lifestyle blended with a taste of France, reflecting Joie’s heritage. Garments are flowing, soft, unstructured, and easy to wear. In addition, this shop will offer the newest members to the Joie family, jewelry collections by Hortense and by Dream; the former is a line of graceful, barely-there bracelets and necklaces created for layering and stacking and the Dream collection is an assortment of cuff bracelets in colorful, geometric patterns on oxidized brass, for a dollop of bohemian glamour. Clothing prices range from about $30 to $1,000 and shoes from under a hundred to $400. Also located on the Upper East Side at 1196 Madison Ave., 212-837-2220. -- Ruth J. Katz