In the heart of Times Square, the Modell's Sporting Goods' flagship store has been renovated and reinvented to offer fans the ultimate sports shopping experience! As NYC's premier destination for Nike, Under Armour, adidas and Reebok, the store also features the world's only New York Yankees ticket outlet offering ticket specials up to 50% off, Times Square's biggest fan zone featuring gear from your favorite pro teams and athletes and interactive experiences including basketball shooting contests, video games, hat customization and more.