Nestled in the heart of Rockefeller Center, The NBC Experience Store is the place to find all your favorite television merchandise. From "Must-See TV" classics like "Seinfeld" to today's hottest hits our merchandise is created directly from your favorite lines, characters and quotes. The NBC Experience Store is a unique shopping attraction sure to entertain viewers of all ages. Watch it! Want it! Own it! Mon.?Fri., 8am-6pm; Sun., 8am-5pm.