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Earthquake on Fifth Avenue: Introducing the Tectonic Plate-Inspired Oakley Flagship Store New York

There’s a landmark shopping destination on Fifth Avenue. It’s Oakley’s dramatic flagship store (560 Fifth Avenue at 46th St.), with a façade reminiscent of tectonic plates and an interior bursting with performance-meets-style attire and accessories. This is a virtual one-stop shop for serious athletesand the rest of us.

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Huge ceiling-mounted screens march down the length of the store playing iconic Oakley images that morph throughout the day. The full range of Oakley temptations present themselves as you enter the dramatic space. In fact, you can outfit yourself from top to toe should you choose, from eyewear to outerwear (winter is coming!) to high-performance workout essentials, to lifestyle apparel. Grab some shoes, a hat, a backpack, and a watch, and you’re good to go.

Unique to Oakley stores is the ability to customize your eyewear on the spot at the Oakley Custom and Prescription area. You can instantly create a personalized pair of prescription sunglassesselecting from more than 20 different styles, colors, and icons. Why not improve your game, protect your eyes, and look like a million bucks at the same time?

The displays of must-have goods belie the brand’s origins: a single product (a motocross grip) created in a Southern California garage 40 years ago. Named after the founder’s dog Oakley Anne, the brand rapidly gained respect for its relentless innovationearning more than 750 patents for materials and techniques. Oakley became synonymous with performance-enhancing eyewear in sports as diverse as baseball to BMX, golf to skiing and snowboarding, and motorsports to cycling to tennis. The brand’s high definition optics, impact resistance and UV protection have become indispensable to athletes around the worldand the U.S. military.

oakley flagship store nyc

Today Oakley applies this cutting-edge technology equally to lifestyle accessories and apparel. The brand’s philosophy is to give style junkies the same access to research and competition-tested technology as professional athletes.

Fall 2015 Featured Eyewear

This fall’s featured lifestyle sunglasses include the Kickback for women, an edgier take on the classic aviator frame. Leave it to Oakley to combine style with practicalityKickbacks have no-slip nose and ear pads so they stay in place even during the most vigorous workouts.

Men can put an end to cumbersome, heavy frames with Sliver, made of Oakley’s original “O Matter” material; the antithesis of clunky plastic. Sliver will take you from a morning run in Central Park to a lavish dinner at a Michelin-starred restaurant.

Look fresh off the Grand Prix cycling circuit while pedaling down the Hudson Greenway with Jawbreaker. Now available after 100 design iterations and 9,600 hours of lab and design testing by professional cyclists, Jawbreaker is the ultimate blend of style and substance.

Oakley’s revolutionary PRIZM lens technology fine-tunes your vision for specific sports and environments by emphasizing color where the eye is most sensitive to detail.

Apparel

New York is famous for its changeable weather. Expect the unexpected while you’re in town, from nor’easter squalls to the odd ice storm. Don’t worry, the three Manhattan Oakley stores (Fifth Avenue, Times Square, and SoHo) are well provisioned to shield you from the elements.

This fall, the brand is featuring Printed Strength Training Capris, designed for running, Crossfit, cycling and cardio workouts. Oakley’s O Hydrolix technology whisks sweat away from your skin to keep you dry and comfortable as you tramp the streets of NYC.

The Get Up & Go Training Jacket will protect you from even the most adverse weather conditions. It’s constructed of Oakley’s woven Hydrofree fabric that blocks rain and keeps heat in. Wear it alone or as an outer layer and you'll be blizzard-ready.

Visit Oakley before you tackle the urban canyons and hidden wilderness of New York City. You'll emerge stylish enough to pop into MoMA and tough enough to survive an all-night bar crawl.

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