adidas and McCartney, Together Again
adidas and Stella McCartney are continuing their successful collaboration by launching their third sport performance design collection March 17th at retail stores, including the adidas Sport Performance Store (610 Broadway at Houston St., 212-529-0081). New to the line this season is Tennis footwear, apparel, and accessories, which joins Running, Gym, and Swim as the main categories in the range.
Adding tennis to the collection was an easy fit for Stella: "When I think of summer sports, I immediately think about tennis as one of the highlight sports of the season. A tennis line is something I always wanted to tackle and I am really excited to introduce this new category for the spring/summer 2006 collection." The range combines the best of performance and style. "Tennis is a very fashion-conscious sport and a fantastic platform for my collaboration with adidas. For this unique tennis line, we combined function and style with an element of cheeky femininity and I can't wait to see it on court."
Key styles of the tennis collection include layered dresses, pleated skirts, cropped jackets, and fitted polo shirts along with matching footwear and accessories. Russian tennis newcomer Maria Kirilenko, currently ranked No. 25 on the WTA tour, has been selected to become the face of the new tennis range and will be playing in apparel and footwear of adidas by Stella McCartney at all upcoming tournaments.
The color palette for spring/summer 2006 is more diverse and playful. Strong shades of reds (pop, calypso, husky pink), yellows (flash, electricity), and a new green (macaw) sit alongside toned-down pastels like orchid and the signature color of the collection, dusty rose, to provide unexpected color twists.
The range offers technologies like Clima 365®, X-Static® and Infinitex® along with breathable constructions, high-end cushioning technologies and antimicrobial treatments. adidas by Stella McCartney remains deeply rooted in sport. All the adidas expertise of incorporating technology aspects remains key in maintaining the functionality of the products.
The spring/summer 06 collection will be available at adidas Sport Performance stores (610 Broadway at Houston St., 212-529-0081), high-end department stores including Nordstrom (636 Fifth Ave., 212-247-3021) and Bloomingdale's (1000 Third Ave. at St., 212-705-2000), select Equinox gyms, and Stella McCartney (429 W. 14th St., 212-255-1556). The collection can also be found at www.shopadidas.com.
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