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Play Fair Returns to NYC and the Javits Center

Basically a convention of fun, Play Fair is returning to New York's Javits Center for a second year of family-friendly play and entertainment. This immersive experience covers a wide range of ages, from children and parents to teenage and adult fans. The weekend of Saturday, November 3rd and Sunday, November 4th look for hands-on exhibits, dozens of toy and entertainment brands, and never-before-seen exclusives. Attendees will be able to actually touch (and take home) their favorite toys and games — and be the first to glimpse the toys of tomorrow!

shimmer and shine play fair nyc

Play Fair launched in February of last year (and completely sold out, with 20,000 attendees). For 2017, the show has moved up to a space that's three times larger. Other enhancements include VIP hours, a video gaming lounge, and new content and characters. There will also be a second activity stage this year, where guests can watch Lego master builders or take on some light saber training. This year's version of Play Fair will also feature more characters on-site for photo ops. Former New York Rangers and New York Knicks will also be in attendence.

Play Fair is a partnership between the Toy Industry Association and LeftField Media. The Toy Industry Association is the maker of Toy Fair, the largest toy trade show in the Americas. The TIA was founded in 1916 to support the growth of the toy industry, and Play Fair is the TIA’s platform to connect the toy industry with its most passionate fans. LeftField Media is a boutique event company creating unique events for diverse audiences around the country.

SATURDAY, NOVEMBER 4th:
9 AM – VIP Admission
10 AM to 2 PM – AM Session
3 PM to 7 PM – PM Session

SUNDAY, NOVEMBER 5th:
9 AM – VIP Admission
10 AM to 2 PM – AM Session
3 PM to 7 PM – PM Session

Play Fair is held at the Javits Center, at 655 W. 34th St. in NYC's Midtown West. For more information and to buy tickets, visit playfairny.com. VIP tickets are limited to 500 people per session and include a gift bag and early access to the show floor.

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