Sol de Janeiro Pop-Up
Sol De Janeiro will be hosting the brand's first-ever bi-coastal pop-ups to celebrate the launch of their new and best-selling body products inspired by the beauty of Brazil. From February 11th - February 20th, Sol de Janeiro will take over a prime SoHo location, 150 Spring Street. The pop-up will be open to consumers and they will be able to experience mini lymphatic drainage massages, product demos, and daily giveaways. Simultaneously on February 11th, the brand will host a pop-up across the country at The Grove in Los Angeles, offering customers the opportunity to experience the brand's magic first-hand. As one of the top-selling brands at Sephora, this in-person touchpoint signifies its move to connect with its vast Sephora consumer base.
Venue: 150 Spring Street
150 Spring Street
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