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Sol de Janeiro Pop-Up

Feb 11 Through Feb 20 | Sat |
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Sol De Janeiro will be hosting the brand's first-ever bi-coastal pop-ups to celebrate the launch of their new and best-selling body products inspired by the beauty of Brazil. From February 11th - February 21st, Sol de Janeiro will take over a prime SoHo location, 150 Spring Street. The pop-up will be open to consumers and will be able to experience mini lymphatic drainage massages, product demos, and daily giveaways. We'll also have a hot chocolate truck featuring beverages inspired by delicious signature salted caramel and pistachio scent. Simultaneously on February 11th, the brand will host a pop-up across the country at The Grove in Los Angeles, offering customers the opportunity to experience the brand's magic first-hand. As one of the top-selling brands at Sephora, this in-person touchpoint signifies its move to connect with its vast Sephora consumer base.

Venue: 150 Spring Street

150 Spring Street Map