The new musical HELL’S KITCHEN is the presenting sponsor of the New York Liberty’s July 16th game. As a celebration of New York culture, HELL’S KITCHEN and the New York Liberty will host a free open-to-the-public Block Party for fans on Tuesday, July 16 from 3:00-6:00 p.m. on the Ticketmaster Plaza at Barclays Center.

To emphasize the unique intersection of sport and theater, the Block Party will include a meet and greet with select cast members of HELL’S KITCHEN, special performances from the New York Liberty Entertainment team and the Brooklyn Elite Jumpers Double Dutch, exclusive giveaways from Keys Soulcare and American Express, food vendors and more! 

The festivities will continue during the New York Liberty’s game against the Connecticut Sun, where the Liberty aim to build upon the historic momentum experienced throughout the 2024 WNBA season. During the game, there will be a special halftime performance choreographed by HELL’S KITCHEN’s choreographer Camille A. Brown and associate chorographer Rickey Tripp featuring the New York Liberty mascot, Ellie the Elephant, and dance team, as well as an on-court giveaway where two fans will have the chance to win tickets to an upcoming HELL’S KITCHEN performance.

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