Edge, the highest indoor/outdoor sky deck in the Western Hemisphere, invites New Yorkers and visitors to “SHADES,” a colorful new immersive installation on display now through September in partnership with worldwide expert in advanced UV protection, La Roche-Posay. This highly photographable, limited-time exhibit features sections of transparent color throughout the indoor and outdoor sky deck that invite guests to see New York City like never before, bathed in vivid hues. As the majority of the sky deck glass will remain clear, guests moving through SHADES can explore how changing their perspective dramatically affects their perception of the skyline.

Shades at Edge will reinforce La Roche-Posay's 2024 sunscreen campaign that aims to make Every Day A Sunscreen Day. La Roche-Posay is raising awareness of daily photoprotection practices as a matter of public health with their new sun campaign, Every Day Is A Sunscreen Day. The campaign reinforces the brand’s ongoing dedication to raising awareness of sun-safe behaviors to help reduce the risk of skin cancer, the most common cancer in America.

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