SoHo pop-up at Café Lyria // Ruby Hibiscus x Adrian Cashmere
A SoHo neighborhood pop-up event hosted by Ruby (fun[ctional] hibiscus drinks) and Adrian Cashmere (unisex cashmere knitwear) at Café Lyria in celebration of their new collaboration Sparkling Hibiscus Pink Lemonade.
The pop-up will be on Friday, September 15th in the afternoon with mixed cocktails made with the Sparkling Hibiscus Pink Lemonade and select products from Adrian Cashmere for purchase. Sharing event details below and I'd love to hear if this might be a fit for event coverage. When: Friday, September 15th: 12-5pm EST Where: Café Lyria @ 166 Crosby St, New York, NY 10012 What: Ruby, the hibiscus beverage brand that delivers real function through big flavor and big fun, partners with Adrian Cashmere for a neighborhood popup in celebration of their new collaboration Sparkling Hibiscus Pink Lemonade beverage. Cocktails made with the Sparkling Hibiscus Pink Lemonade will be available for purchase along with cans of the beverage and custom collab candles (more below). Why: Both Ruby and Adrian Cashmere are based in New York and are heavily influenced by the city’s design and culture. This collaboration came about organically – the Adrian Cashmere team keeps their studio fridge stocked with Ruby and both brands use only the highest quality ingredients/materials in their goods. For Ruby, that means organic, pure hibiscus and fruit juice, and for Adrian Cashmere that translates to 100% cashmere. Beyond materials, both Ruby and Adrian Cashmere bring a playfulness to their respectful products and don’t take themselves too seriously. The new collaboration is the natural progression of the two brands’ relationship that will continue to grow. Products for Purchase: Available as part of a set with the Sparkling Hibiscus Pink Lemonade can is an exclusive candle from Adrian Cashmere created for the launch. The candle was designed by Adrian Schachter, a contemporary painter and the talent behind Adrian Cashmere’s garments. They are unscented and the pink color is exclusive to the Sparkling Hibiscus Pink Lemonade launch. 12-packs of Sparkling Hibiscus Pink Lemonade will also be available for nationwide shipping via ruby.fun beginning September 20th (Affiliate ID: ShareASale/ Skimlinks - 108179).
Venue: Café Lyria
166 Crosby St
What do you think?
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