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Soft/ January at The Saloon at Clover Club
Start your year soft at NYC’s ultimate Dry January experience, Soft January brought to you by Hiyo in partnership with Soft Bar and Clover Club. This four-day celebration transforms non-alcoholic beverages into a showcase of innovation, artistry, and flavor, all set within the Saloon at the award-winning Clover Club – ranked among America’s best bars.
Enjoy curated experiences led by industry icons Carl Radke of Bravo’s Summer House, Julie Reiner of Netflix’s Drink Masters, and Richie Millwater, Soft Bar’s Beverage Director. From elevated non-alcoholic cocktails to wellness activations, interactive mixology courses, and a glamorous après-themed party, Soft January redefines the art of celebration, proving you don’t need alcohol to indulge in good vibes, great flavors, and unforgettable connections.
Thursday Night Highlights: 5:00 PM: Kickoff Happy Hour featuring signature non-alcoholic cocktails. 6:30 PM: Meet and greet with Carl Radke, Julie Reiner, and Richie Millwater, plus insightful talks on the rise of non-alcoholic culture. 8:00 PM: Soft Cocktail Sampling – enjoy music, mingling and a guided tasting of our unique creations crafted by the best in the business.
Whether you're embracing Dry January, exploring the “sober curious” lifestyle or want to try something new, Soft January brought to you by Hiyo is the event you don’t want to miss. Throughout the weekend, there will be a series of exciting activations from tastings, wellness, music and mixology!
Venue: Clover Club
208 Smith St.
Map
718-855-7939
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