GODIVA Rev’s up to Sweeten Pandemic Reopening in NYC With Free Chocolate
2020 was a difficult year for everyone. But as NYC begins to reopen, GODIVA will spread a little joy, wonder and optimism to New Yorkers in the form of its decadent chocolate. In honor of its 95th anniversary, GODIVA’s pink truck will be making its way around the Big Apple to lift spirits following a difficult and unprecedented year.
This gesture dates back to the iconic brand’s early roots in post-WWII Belgium, when founder, Pierre Draps, painted and dispersed pink delivery trucks across the city of Brussels to brighten the days of its residents, who were in a state of depression after the war. The color pink soon became synonymous with spreading happiness and wonder in an otherwise dark and difficult time.
On June 9th, 12th and 13th, GODIVA’s pink truck will hit the streets of NYC (near Herald Square, Midtown West, SoHo, Flatiron and Central Park) to hand out samples of its delicious premium chocolate treats.
Venue: Herald Square, Midtown West, SoHo, Flatiron and Central Park neighborhoods
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