Malibu Rum’s City Escape in NYC
Malibu will be hosting a multi-sensory pop up activation from June 16 - June 18 in Flatiron Plaza (between W 25th Street and Fifth Avenue and Broadway) as a part of the Malibu Secret Escapes that invites consumers to enjoy a mini escape in the middle of their day.
Between 10am and 4pm, those in need of an escape can transport to their happy room in our curated Malibu Mirror room that doubles as a silent disco or go back to the ‘90s by enjoying the Malibu Nostalgia pod.
The pop up is inspired by Malibu’s latest spot, “Welcome to Malibu,” which reimagines Malibu as more than just a rum, but as a place where you step into a hyperreal world where everyone is unplugged and can unabashedly embrace the things they love - because life’s too short not to Do Whatever Tastes Good!
Venue: Malibu Rum
27 W 24th St Suite 800B
What do you think?
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