Global fashion brand URBAN REVIVO (UR) is opening its first-ever U.S. store at 515 Broadway in SoHo on Friday, February 28.

Following its great success in the Asian market, URBAN REVIVO is set to make a grand entrance into the American market, celebrating innovative design and iconic style with the opening of the URBAN REVIVO SoHo flagship store. On opening day, URBAN REVIVO will host a grand opening event, featuring a showcase of the brand’s latest collections and a festive ribbon-cutting ceremony. This dynamic showcase will set the tone for the celebration. Additionally, renowned model Coco Rocha will join the festivities to enjoy the lively atmosphere.

To thank long-term fans and newcomers to the brand, URBAN REVIVO will offer limited-time in-store discounts and exclusive gifts throughout the opening weekend (February 28 to March 1). Elegant photo check-in points with flowers will be set up for eye-catching social media moments, so consumers can fully immerse themselves in the store and the brand. Bringing the New York vibe to the store, a cart reflecting the city’s famous food stands will offer snacks and coffee. URBAN REVIVO warmly extends an invitation to all fashion lovers to visit the store, soak up the occasion, and discover new favorite fashion pieces.

515 Broadway in SoHo Map
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