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"In Love. In Utah." Valentine's Day Pop-Up Chocolate Shop

Feb 14 | Wed |
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Utah will celebrate the launch of their In Love. In Utah. campaign with complimentary chocolate and a chance to win a trip a dream trip.

To celebrate the launch of Utah’s In Love. In Utah. nationwide campaign, as well as the state's renowned bean-to-bar artisanal chocolate scene, Utah will unveil a one-day-only pop-up chocolate shop on the Lower East Side. The shop will be open from 12:00 p.m. to 8:00 p.m. on February 14 and will distribute complimentary boxes of chocolates featuring custom-curated treats from Utah's craft chocolatier, Solstice Chocolate. The pop-up experience will offer fully immersive and quintessentially "Utah" encounters, inviting participants to celebrate being "In Love. In Utah." and encouraging them to share their stories to receive free chocolate.

In Love. In Utah. Contest

Starting February 14 through April 14, the Utah Office of Tourism has launched a nationwide “In Love. In Utah.” contest, asking people to share their stories of time spent in Utah, or a dream trip to Utah, by submitting at “Love stories” about Utah might include traditional experiences of romance being awakened, expanded, or strengthened during a visit to Utah; a family vacation to Utah that inspired connection and created a lasting family memory; stories of grandparents, children, and grandchildren each finding unique inspiration in Utah’s natural beauty; a solo visit to Utah allowed for deeper self-discovery or created an opportunity for introspection, or even an unexpectedly positive experience in the destination. Four winners will be selected and announced in May, based on the nature of their compelling stories of being “In Love. In Utah.,” with winners receiving a paid return trip or first-time visit to Utah courtesy of the Utah Office of Tourism.

For more information on the Utah Office of Tourism or the “In Love. In Utah.” campaign please visit

Venue: Utah Office of Tourism Pop Up

156 Orchard St Map