Planning a break in the Big Apple is simple thanks to NYC & Company’s “Paint the Town” celebration, NYC’s annual winter travel promotion. Visitors can enjoy significant savings on shopping, hotels, dining, museums, theater, tours and more in all five boroughs through Feb. 28 when paying with an American Express Card.

For travelers who want the ultimate link to luxury, “The Third Night” program offers a complimentary third night with a two-night stay at one of NYC & Company’s Signature Collection Hotels when guests pay with an American Express Card. Participating Signature Collection hotels include The Carlyle, The Hotel Plaza Athénée, The London NYC, Mandarin Oriental New York, The Sherry-Netherland Hotel, and The St. Regis Hotel, New York.

Winter is magical in NYC and Paint the Town offers visitors a wonderful opportunity to explore the wealth of things to see and do this season. Choose your own New York City adventure by combining a few of the following exclusive Paint the Town offers:

• Affordable accommodations are just a booking away with 15 percent off the best-available rate at properties such as the Clarion Hotel at LaGuardia Airport, Grand Hyatt New York, and the Holiday Inn Express Brooklyn.

• Arts and culture enthusiasts can explore the myriad museums around town with two-for-the-price-of-one admission at the American Folk Art Museum, Brooklyn Museum, The Frick Collection, Museum of the City of New York, the SculptureCenter, and the Staten Island Museum.

• The “Restaurant Capital of the World” serves up rich variety and world-class hospitality with delicious deals on dining, including 15 percent off the total lunch or dinner bill at popular New York City establishments Big Daddy’s, Brasserie 81⁄2, City Crab and Seafood Company, March, Meli Melo, Nick + Stef’s Steakhouse, Osteria del Circo, Sardi’s, and Water’s Edge.

• Shoppers will delight in special discounts including 15 percent off regularly priced merchandise at Books of Wonder, FDNY FireZone, Loehmann’s, Macy’s, Super Runners Shop, and more.

• It is possible to take in popular NYC attractions for less. Save on seeing the sights from the Empire State Building Observatory or Top of the Rock Observation Deck with specially priced admission. Mingle with “celebrities” at Madame Tussauds New York, or learn something new on an interesting tour with Beyond Times Square, Big Onion Walking Tours, or Gray Line New York Sightseeing.

• Spend a night at the theater taking in spectacular Broadway and Off-Broadway shows including Monty Python’s Spamalot, Murdered by the Mob interactive-mystery dinner theater, the Roundabout Theater Company’s The Apple Tree, and other entertaining productions.

• NYC is the place for nightlife with popular party spots such as BED Restaurant & Lounge and Crobar New York. You can laugh out loud at HA! Comedy Club and the world-famous Comic Strip Live, or move to the music at Jazz Standard and S.O.B’s.

• Visitors can also travel around the city in style for a fraction of the cost with AA Executive Town Car & Limousine, Amadeo Travel Solutions, or Designer Limousines.

Information on Paint the Town is available on nycvisit.com or at New York City’s Official Visitor Information Center (810 Seventh Ave. at 53rd St., 212-484-1200) or the kiosks located at Harlem’s Apollo Theater (253 W. 125th St.) and in Lower Manhattan at City Hall Park, Federal Hall (26 Wall St.), and in Chinatown at the triangle (Canal, Walker & Baxter Sts.).