Youth-Empowerment Brand Unites Moms and Teens for a Mother’s Day Launch Event GRYT to Premiere Tween/Teen Skincare Line and More at May 13th Brand Launch Event, in Partnership with HeyMama and Anderson Martial Arts

GRYT announces their official brand launch event on Saturday, May 13 from 2 - 4 p.m. at New York’s Anderson Martial Arts. Founded by moms and business partners Caroline Kusnetz, Carly Kaufman, and Kathryn Beaton - experts in functional medicine, public health/education, and brand building, respectively - GRYT aims to empower a generation of teens and tweens toward the lifelong healthy habits that develop resilience, self-confidence, and success. On May 13, the serial entrepreneurs behind the brand will debut their initial line of skincare scientifically formulated specifically for youth during “Tap Into Your GRYT: A Mother’s Day Self Defense Event” for moms and teens, in partnership with Anderson Martial Arts and HeyMama, the community for moms in business. “Through our adolescent parent group, we learned that the tween/teen stage and puberty experience is one of the most stressful times for parents and kids, so we are thrilled to be partnering with GRYT on their launch. The launch event on May 13 at Anderson Martial Arts will incorporate fitness and positive healthy habits into an invigorating martial arts class offering moms and kids the opportunity to bond and learn together while having fun. GRYT is an incredible partner to HeyMama; we are working together on a series of programming and events in 2023 that provides the knowledge and confidence for parents and teens to build strong relationships and powerful futures together.” GRYT is instilling lasting self-confidence in tomorrow’s leaders: the nation’s youth. Discover more about the global empowerment movement that gives adolescents the knowledge and tools to enjoy a healthy, successful life, plus sample the brand’s vegan, science-backed product line: FACE COURAGE Daily Cleanser, BALANCING ACT Daily Moisturizer, and SO CHILL Nighttime Serum. The open house event begins with a live martial arts experience in which guests can practice self-defense skills to support self-discipline and a sense of self-esteem. Afterward, guests can enjoy: ● Exclusive giveaways and early access to the all new GRYT product line ● Interactive Games to test puberty knowledge and win fun prizes ● A photo booth to capture every moment ● Personalized makeup tutorials with top Make Up Artist Jen Cayle Gaum, known for her expert skill and approach to makeup as a tool for fueling self-confidence in teens ● Hair styling by Sit Still Salon stylists who are passionate about creating a fun beauty experience for youth of all ages ● Swag bags filled with free goodies ● Q+A with a top dermatologist to get the scoop on great skin ● DIY slime kits and other engaging activities Gluten-free vegan refreshments will also be served, including plant-based Scott’s Protein Balls and adaptogen-rich Moment Botanical Water. “We’re incredibly proud to partner with HeyMama and Anderson Martial Arts in creating a powerful, fun event where moms and teens can bond,” shares Kusnetz. “Mother’s Day is the perfect time to do something special together and get a total confidence boost!” Space is limited - RSVP now for the “Tap Into Your GRYT: A Mother’s Day Martial Arts Event” on May 13 from 2 - 4 p.m. at Anderson Martial Arts, 12 E. 14th St. New York, NY at: https://hopin.com/events/tap-into-your-gryt-a-mothers-day-self-defense-event Representing values of strength, determination, and courage, GRYT is poised to spark a revolution in youth wellness and self-care with guidance to “power your way into adulthood, one perfectly imperfect step at a time.” With a distinct focus on sustainability - including a rePurpose plastic neutral certification - and plans to achieve B-Corp status, the brand also sets a positive example of next-generation, Earth-first business practices. Shop the collection online beginning May 13th at gotgryt.com and follow @GotGryt on Instagram for a daily dose of GRYT. GRYT - Developing healthy habits for growing humans. # # # About GRYT: Established in 2023 by Co-Founders Caroline Kusnetz, Carly Kaufman, and Kathryn Beaton, GRYT is a multi-faceted movement to equip and empower a struggling generation of youth (ages 8-16) to build healthy mind-body habits that are foundational to achieving a sense of self-efficacy, resilience, and a place of leadership amid a sustainability-focused future. Modern adolescents face a rising amount of social/emotional challenges and external stressors - particularly post-pandemic - increasing feelings of anxiety, depression, and isolation. Starting with a lineup of skincare specifically designed for puberty-related complexion fluctuations, GRYT is stepping in to equip parents and teens alike for long term success with access to made-for-teens/tweens self-care products, educational resources, community involvement initiatives, and more. Shop now at gotgryt.com and follow @GotGryt on Instagram for a daily dose of GRYT. GRYT - Developing healthy habits for growing humans. About HeyMama: As the leading community for moms in business HeyMama, we bring together our members- entrepreneurs, advisors, executives, founders, builders, and makers of all kinds — to provide each other with support, connection, and collaboration at every stage of life and career. Learn more at heymama.co and follow @HeyMama.

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