Event Details
New Balance Football House in New York City: Skills & Drills, Eman SV2 Creator Takeover & Customization Workshops
WHAT: The New Balance Football House brings its football vision to life through an extended, one-of-a-kind cultural and creator global football experience. Spanning two connected SoHo levels, the space offers shopping, training, product customization, gaming, and exclusive moments for fans and the local community to engage with football against the backdrop of the tournament final. The New Balance Football House is free, and open to the public.
WHO: New Balance, Eman SV2, football fans, creators, friends, family and members of the New York community.
WHEN: Saturday, July 11 – Sunday, July 19 | 12:00-7:00 PM Daily
WHERE: 210 Lafayette Street | New York, NY 10012
CONTACT INFO: nbglobalfootball@ketchum.com
MORE INFO:
All Day, Everyday – Try on a pair of New Balance cleats and put them to the test with skills and drills, speed challenge, shootout challenge, and 1v1 challenge. Plus, shopping, gaming lounge, photo moments, food, and music.
Tuesday, July 14 from 4:00-7:00 PM: Challenge Mode with Eman SV2 – Join creator and New Balance ambassador Eman SV2 for an interactive takeover featuring a skill challenge. Complete tasks to unlock access to his experience while connecting with him and his community.
Wednesday, July 15 and Thursday, July 16 from 2:00-6:00PM: Pennant Workshop – Come decorate and customize your own sports pennant!
Friday, July 17 from 1:00-4:00PM and Saturday, July 18 from 2:00-6:00PM: Tote Bag Screen Printing Workshop – Come design your own tote bag!
Venue: New Balance Football House
210 Lafayette Street Map
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