Event Details
PSG Presents Ici C’est Paris – La Maison New York
Immersive Pop-Up Experience | June 17–21 | Union Square
From June 17 to June 21, Paris Saint-Germain brings Ici C’est Paris La Maison to New York, transforming Union Square into a free, immersive destination at the crossroads of sport, fashion, music, culture, and community.
Arriving in the heart of Manhattan, this unique experience blends Parisian elegance with New York’s vibrant creative energy—offering five days of programming, discovery, and fan connection.
What to expect:
Exclusive collaborations: Limited-edition drops and curated partnerships at the intersection of fashion, sport, and culture
Immersive playground: Live DJ sets, performances, match screenings, and interactive experiences
Gaming & fan experiences: EA SPORTS FC activations, simulators, and community-driven moments
Cultural programming: Art, music, and creative installations reflecting Paris and New York
Culinary offerings: A mix of Parisian-inspired bites and global flavors
Wellness & performance: Fitness sessions and recovery experiences with top trainers
PSG Labs: Conversations and panels exploring sport, innovation, and culture
Bringing together creativity, community, and passion, La Maison New York serves as a cultural hub where football meets the energy of the city.
Location: Union Square, 31 E 17th St, New York, NY 10003
Hours: June 17–20: 11:00 AM – 8:00 PM | June 21: 11:00 AM – 5:30 PM
Admission: Free and open to the public; registration required for entry (fast lane access for registered guests)
More Info: https://www.psg.fr/en/icp-new-york
Union Square Map
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