Inside Scoop: NHL Store NYC

The new NHL Shop flagship store holds down a sprawling spot in Manhattan West, which is also the site of the National Hockey League’s new corporate headquarters. Find merchandise for all 32 NHL clubs, including women’s, men’s, and youth styles.

On-site jersey, t-shirt, and headwear customization is available, along with a curated selection of novelties, outerwear, and more. Brand highlights include adidas, Fanatics, '47, WEAR by Erin Andrews, GIII and Funko.

This is an immersive experience, so look for events (there’s an augmented-reality photo booth for player appearances) and unique artifacts from the Hockey Hall of Fame. The initial exhibits included open showcases of the evolution of the hockey stick and helmet and the histories of the NHL All-Star Game and the Men's and Women's Olympic Ice Hockey Competitions.

NHL Store NYC Photos