Nordstrom NYC’s fun and festive Block Party returns to take over upper Broadway on Saturday,  October 23, 2021. Marking the flagship’s second year anniversary in New York City, the daylong celebration will be a street fair open to the public and will bring to life Nordstrom’s shoppers’ favorite brands with games and activations from brands including:  Adidas, Basecoat, BOSS, Charlotte Tilbury, Dior Beauty, Dr.Dennis Gross Faherty, GANNI, HydraFacial, Kiehl’s Since 1851, Levi’s Kids, Malin + Goetz, Nike, Nuna, and more.

Attendees will enjoy live performances, including  Disney’s Winnie the Pooh, an imaginative new stage musical, as well as, soul-grunge singer,  Shaina Shepherd, and NYC-based bedroom pop singer-songwriter, Hannah Jadagu.  DJ Stretch Armstrong will also be on deck to spin tunes.

The Nordstrom NYC Block Party will also host community activations throughout the day, with performances by the  Juilliard School Jazz Ensemble, a special dance presentation by  New York City Center Vogue-ing lessons and demonstrations by  The Hetrick-Martin Institute, and a drumline and dance performance by  Brooklyn United Music and Arts Program. Additionally, community organizations will be onsite including a diaper drive with  Good+Foundation, and pet adoption and fostering with the  NYC ACC and the  Brooklyn Kitty Committee and Greenpoint Cats.

Customers are invited to explore the retailer’s unique food offerings through complimentary small bites showcasing the menus of  Wolf, Bistro Verde, Jeannie’s, and  Milk Bar (while supplies last).

 Live Performances

●  10:30 AM –  Disney Winnie the Pooh, A New Musical Stage Adaptation

●  11:00 AM –  New York City Center - Ephrat Asherie Dance Troupe Performance

●  11:30 AM –  Juilliard School Jazz Ensemble

●  12:30 PM –  DJ Stretch Armstrong

●  1:00 PM –  Brooklyn United Drumline and Dancers

●  2:15 PM –  The Rakiem Walker Project

●  3:15 PM –  Shaina Shepherd

●  4:15 PM –  Hannah Jadagu

 Community Activations

●  Animal Care Centers of NYC - Dog Adoption and Fostering

●  Brooklyn Kitty Committee and Greenpoint Cats - Cat Adoption and Fostering

●  Good+Foundation - Join Nordstrom to help match their 15K+ Diaper Donation at the Onsite Diaper Drive

●  The Hetrick-Martin Institute - Join the team for Vogue-ing Lessons and Demonstrations throughout the day

Nordstrom NYC
225 West 57th Street
New York, NY 10019

On Broadway from 57th Street to Columbus Circle

Between the Men’s and Women’s stores

225 W 57th St Map
212-228-8181