NYC Tourism Market Comeback Continues

A varied swath of data speaks to tourism's return, both in NYC and nationally.

Bisnow reports that revPAR in Manhattan is now 5% above 2019 levels. BD Hotels principal Richard Born notes in the same piece that he's "shocked" by how well his Brooklyn hotels have performed. As LW Hospitality Advisors President and CEO Daniel Lesser put it, "The New York City tourism market is coming back with a vengeance, and candidly, I think smart money is investing in New York right now."

hymn to the big wheel

Arts Brookfield is exhibiting British artist Liz West’s immersive sculptural work Hymn to the Big Wheel. It's at Manhattan West until September 5th and then at Brookfield Place September 9th-25th. Photo by Jakob Dahlin.


Tourists are back. Museums, attractions, hotels, restaurants and others are returning to pre-pandemic levels and the industry is recovering. It's time to throw a party celebrating difference makers in our industry! 

This Fall Kickoff brings the industry together to celebrate “behind the scenes” individuals who make NYC a favored tourism destination. Day in and day out, these individuals go above and beyond to create great visitor experiences.

NYC Tourism Fall Kickoff
Tuesday, September 20th 5:30-8pm
Intrepid Museum | West 46th Street/12th Avenue
Recognition Ceremony @ 7pm
Tickets are available here


esb view august 2022

Approximately 40 professionals came together yesterday at the Empire State Building to discuss summer and fall tourism trends. The forum was co-hosted by City Guide and Hospitality Sales and Marketing Association International (HSMAI). Overall there was optimism in the room. Most attendees said they had strong Junes and a solid July, with some softening in August. It wasn’t clear if this was due to summer doldrums, economic concerns, or airline cancellations. September is viewed as a wait and see. The general consensus was that the holiday season should be strong. Inquiries and bookings are trending up. Several attractions have increased the number of days they're open during the week. The feedback on international tourists was mixed, with some attendees reporting a strong return while others commenting it's still lagging other indicators.

An informative hotel presentation by Jennifer Hill, Vice President, Commercial Strategy for Kalibri Labs, noted that by next year all NYC hotel markets are projected to be at 91% of 2019 guest spends. Western European travelers are back, but they travel in smaller groups and spend less than the Brazilians and Chinese. People are booking later, with zero to 3 days now the strongest booking window.





About the Author

Ethan Wolff is the author of numerous guidebooks to New York, having covered the city for more than two decades. He has written for New York Magazine, BlackBook, and Details, among others. In addition to his work as the editor of City Guide, Ethan covers NYC’s talk and lecture scene for the website Thought Gallery. He lives with his wife and two daughters in the Windsor Terrace neighborhood of Brooklyn.

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