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Build-A-Bear's New Flagship in Midtown!

Taking your kid to the big city? Bring them to Build-A-Bear Workshop at its brand-new flagship in Herald Square! It’s a kid’s dream come true to make their own plush toyand it’s not just bears anymore. At the store, you can make a new Pikachu, Elsa from Frozen, a T. Rex, or Wonder Woman. And with this City Guide coupon, you can have $5 off a purchase of $25 or more!

The store is jam-packed with animal friends, tiny clothing from a Spider-Man costume to a Hot Wheels racing outfit, and accessories like fairy wings and cars. Your child’s favorite Disney, Marvel, Kabu, Pokemon, and Star Wars characters can be stuffed, customized, and brought home with you.

new york build a bear

The Herald Square store carries an exclusive line of New York-themed clothes and accessories. There are Rangers and Nets uniforms, New York-themed t-shirts, and even a Statue of Liberty costume. There is no end to the variations of bears and other animals you can create. If you can imagine it, you can build it!

Build-A-Bear offers you the chance to choose an animal from among the many options available. You might want a stuffed rabbit or a Power Ranger Bear, a My Little Pony, or a great white shark. Then comes the best part! This store’s central feature is the stuffing machine, where you fill your animal with white fluff and pack it as tightly as you can to make your animal full and huggable.

Then you pick your bear’s outfit and accessories. You might want your bear in a football helmet, a tutu, or a cape!

Extras like embroidery, scents, and sound effects make the bear even more special. Have your child’s name or a special message embroidered onto the bear’s paw, or record your own voice so your child hears you speak when they squeeze their new friend. You can also choose from among a variety of songs for sound effects, as well as scents like lavender, cotton candy, and toasted marshmallow.

The final step is printing a birth certificate for the furry friend you’ve made!

kabu build a bear

New to Build-A-Bear is the "PAWsitively Awesome World of Kabu." This recently launched lifestyle brand lets kids journey to the playful town of Pawston to join the Kabu fun with Bearnice, Pawlette, Catlynn, and the rest of the team. You can explore additional exciting arrivals with the all-new graphic novel The Grreat Race and the free app Kabu Pop Party Quest.

build a bear flagship hug

Build-A-Bear toys make fantastic gifts for adults as well as children, whether you have a date for Valentine’s Day or a loved one who’s under the weather.

This Build-A-Bear store also invites you to host your child’s birthday party. Your child and your friends can build their bears and take home special, personalized party favors. It’s fun for the whole family and a perfect place to celebrate!


Build-A-Bear Herald Square is located at 22 W. 34th St. The workshop is open seven days a week: Monday through Saturday, 10am-9pm, and Sunday, 11am-7pm. Call 212-863-4070 or visit buildabear.com for more details.

About the Author

Merrill Lee Girardeau grew up in Birmingham, Alabama. The recipient of a BA in English and an MFA in Writing, Merrill Lee teaches English to college students and lives in Brooklyn.

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