Fourth-generation jewelers East Continental Gems (ECG), have announced October 26th as the public opening of their limited-time New York City store, ECG Concept, located in SoHo at 26 Mercer St, New York, NY 10013. For the first time ever, this unique retail experience will give fans and collectors alike the opportunity to purchase a piece of Marvel history with ECG’s series of authentic Infinity Gems inspired by Marvel’s Infinity Stones, in-person at the ECG showroom.

Just one of the many rare pieces on display at the New York showroom will be the never-before-seen Jarvis Series. Being officially unveiled in person for the first time ever, the Jarvis Series exemplifies Marvel and ECG's dedication to merging beautiful gems with collector culture. The gems will be available for in-person purchase exclusively at the showroom, with pre-orders available online. Composed of 500 sets of exquisite 2-carat gemstones, Jarvis Series gems are hand-picked and expertly interpreted to mirror Marvel’s iconic Infinity Stones. Starting at $225 per gem, this collection is intended to give more fans the opportunity to own their very own Infinity Stone-inspired gemstone.

Additionally, the showroom will feature a rotation of iconic gem-themed collectibles including the one-of-one, original ECG Infinity Gauntlet – which features six rare, precious stones. Each of the stones have been chosen for their likeness to the 6 Infinity Stones:

Time Stone: 23-carat natural Colombian emerald with documentation from four prestigious gemology laboratories Space Stone: 30-carat Madagascan sapphire Reality Stone: 15-carat oval-shaped natural ruby from Mozambique Power Stone: 35-carat oval-shaped natural amethyst Soul Stone: Cushion-shaped spessartite, just over 35 carats Mind Stone: Rectangular brilliant-cut yellow diamond, just under 35 carats

The store will be open to the general public, first-come first-served, with a limited number of people allowed in the store at a time, from 12:00 pm - 5:00 pm ET, Tuesday through Friday and Sunday. Alongside standard store drop-in hours, ECG will offer reservations for private appointments and individual consultations for a more intimate experience. Expert jewelers will be on hand to discuss the unique techniques and attention to detail that go into creating each piece, providing a look into the world of gems and jewelry production, and sharing insight into the artistry and craftsmanship.

For updated times, further details, reservations, and general hours, please visit https://www.eastcontinentalgems.com/concept. Additional announcements and activations will be coming soon.

26 Mercer St Map
212-575-0944