Waste Me Not is a campaign focused on how we turned green tea leaves into matcha by transparently highlighting the failed production of Matcha Hemp Hydrating Cleanser turned Matcha Hemp Body Wash and how took excess pilot samples of Makeup Re-Wined and put them to good use by selling at cost for customers to enjoy at a lower price point. KraveBeauty's first-ever IRL pop-up as part of our Waste Me Not. Caught up between production mishaps, returns, damages, and excess inventory, the beauty industry's waste problem goes far beyond just product packaging. KraveBeauty is now shedding light on an industry-wide problem that nobody talks about by peeling back the curtain on how it repurposed the over $1.5M in retail value of unsaleable product waste it created in the past year. Experience Highlights: Discover how KraveBeauty reimagined our hidden waste into limited-edition products Shop the entire KraveBeauty assortment (exclusive 50% sale products in OG packaging) Chance to win a Waste Me Not kit, exclusive swag & free product *while supplies last* Special appearance by our Founder & CEO, Liah Yoo Interact with the KraveBeauty team, photo moments, and more!

2 Rivington Street Map
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