NYC Tourism Comeback

This week we're confronting the E.U.'s decision to drop the U.S. from its list of COVID-safe countries for travel. Strictly taking a tourism point of view, New York becomes an even stronger attraction for those seeking European lures without enduring passport control. The word is getting out about New York's commitment to safety, too—a round-up of top Labor Day destinations includes NYC at #5 thanks to our vaccine requirements (the Washington Post called us out as well for being a safe option). Openings and programming continue to expand, including:

The Delta variant has tended to take a V-shaped pattern and there's evidence U.S. airlines have already passed through the worst of it. Restaurant data further suggests that post-surge, consumers return quickly. As we move into September we remain confident in the strength of the city, as underscored by the enthusiasm on display at Monday night's tourism industry gathering.

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Official hotel partner of the US Open, IHG Hotels & Resorts, unveils "Tennis in Wonderland" room installation at Kimpton Hotel Eventi.





andre de shields tourism is back

Photos by Frank Rocco.

The city's tourism industry came together Monday night for the "NYC Tourism Is Back, Start Spreading Your News" cocktail reception. City Guide and One World Observatory hosted more than 300 guests, following the latest safety protocols. The evening's special guest was André De Shields, the Tony- and Grammy-winning actor who is just ahead of his return tomorrow to Broadway in Hadestown. De Shields serenaded the crowd while amplifying the room’s excitement about the return of Broadway and the broader return of tourism and NYC life.

David Miller, Davler Media CEO, said “It was gratifying seeing so many colleagues in person after too many months of being apart. New Yorkers know the city works best when we all come together. Our tourism community is strong and our city is resilient. The electric atmosphere last night really confirms it.”

Beneficiaries of the evening were The Actors Fund, the New York City Association of Hotel Concierges Charitable Fund, and the Hotel Association of NYC Foundation.

Feedback from guests consistently referred to the professionalism and hospitality of the One World Observatory staff. The setting was spectacular, with a dramatic sunset over the Hudson. In a fitting moment, guests got to see the lights of the city flicker back to life. The perspective, from the top of the tallest building in the Western Hemisphere, provided a perfect context for the beginning of the return of New York City as the number one tourist destination in the nation.

To see the pictures from  Monday night, check out this video slide show. We've also got the photos posted to an album on the NYC Tourism Industry Professionals (NYC TIP).

City Guide also gives special thanks to the sponsors, who not only made the event possible, but also provided the opportunity to support three charities.


City Guide's Everything To Do NYC Facebook Group hit a milestone as the group added its 50,000th member. The membership is involved, too, with 70% active at any given time, and individual posts with reaches of 10,000 or more not uncommon. We are seeing posts with hundreds of comments on them, keeping members informed, sharing tips, and dispelling misinformation about New York City travel. The group provides an excellent first-hand market research opportunity to get a feel for what's happening with restaurants, theatre, and observatories. It's the easiest way to get the pulse of NYC tourism. (The group is also continuing to expand—in just a few days we've blown past 50,000 and are working our way to 60K.) If you're not a member yet, join us!

About the Author

Ethan Wolff is the author of numerous guidebooks to New York, having covered the city for more than two decades. He has written for New York Magazine, BlackBook, and Details, among others. In addition to his work as the editor of City Guide, Ethan covers NYC’s talk and lecture scene for the website Thought Gallery. He lives with his wife and two daughters in the Windsor Terrace neighborhood of Brooklyn.

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