As we come down the homestretch on 2021 we are feeling thankful at City Guide. Thankful for the return of international tourists. Thankful for vaccines and the new treatments that will allow us to come together again. Thankful for governmental support and its promotion of our city. Most of all we are thankful for our colleagues and all our loyal partners. As we reflect with friends and family this weekend, we will feel grateful we have such a strong, vibrant community in New York City tourism, one that has better times ahead on the near horizon. 

It's been a little over a week since international tourists were allowed back in and already we're starting to see the impacts. One promising note in an article on big bets by midtown restaurateurs is a report of a sushi counter already fully booked through Christmas—and that's at a place that just opened! It's all thanks to international travelers.

Covid cases are plunging in NYC. Headlines like "Here Comes the Travel Boom" are everywhere. Delta reports a 450% surge in international bookings. Tourism research firms have shaved a year off the rebound timeline in their latest forecasts—U.S. hotels could be fully recovered by next year. At City Guide we certainly think so, and we're backing that with our newly redesigned magazines hitting the city next week.

This week we're confronting the E.U.'s decision to drop the U.S. from its list of COVID-safe countries for travel. Strictly taking a tourism point of view, New York becomes an even stronger attraction for those seeking European lures without enduring passport control. The word is getting out about New York's commitment to safety, too—a round-up of top Labor Day destinations includes NYC at #5 thanks to our vaccine requirements (the Washington Post called us out as well for being a safe option).

Although the major tourism headlines this week were about postponements—both the Philharmonic and Broadway are pushing off to at least summer 2021—a scan of the wider scene reveals green shoots of rebirth. NYC luxury is making a comeback, suggesting the affluent may be making their way back to the city—Louis Vuitton is open again, Bergdorf Goodman is expanding its hours, and Per Se returns tomorrow. Read on for more on NYC and broader tourism trends.