An Inside Look at NYC's Most Instagrammable Spot: Color Factory

The downtown art installation Color Factory vies for the title of New York's most Instagrammable spot. Here you'll find the perfect photo op for every color of the rainbow. The spaces here are filled with interactive activities all ages can enjoy. Worried about not getting the perfect shot? Don't be—each room has a "Photo Booth" that does the work for you, taking photos and sending them straight on to your email address. 

Although we don't blame you for wanting to snap some pictures and take some videos of your own!


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Along your Insta feed journey, you will encounter many delicious snacks.


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And, like these pins, a few non-edible items you can take home. Make sure to pick your favorite color (natch).


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Learn facts you never knew before.


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Show off your dance skills on Color Factory's ever-changing dance floor.


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Create one-on-one memories with your friends in this interactive activity.


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Color Factory will even tell you what color you are! You'll have to visit to see how this magic works. 


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Read some relatable moments that will make you scream, "That's so me!"


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Say "peace out" to your time in the Color Factory at their last exhibit: the ball pit. (This room has more to offer than the pit—make sure to stop by the booths for a snack, a gift, and your map!)

Colors meet reality at Color Factory!


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Visit Color Factory at 251 Spring St., Open 6 days a week from 10am-10pm (last ticket entry time is 8:30pm). 

About the Author

Samantha is a New York native; she was born and raised on Long Island. Samantha is a graduate of Fordham University, having received her BA in communications.

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