Catch Artechouse NYC’s First Immersive Installation in its Final Weeks

Imagine yourself awash in waves of color, light, and sound. Artechouse, now at Chelsea Market, invites visitors underneath the popular marketplace for incredible digital installations that offer complete immersion in boundary-pushing worlds. (Not to mention, the Insta potential is endless.) Until February 2, Artechouse is showing the installation Machine Hallucination by Refik Anadol.


Artechouse already has a presence in Miami, Florida, and Washington, D.C. You’ve never seen art quite like this before, as room-sized digital projections merge with sound design to create an almost cinematic experience. Artechouse NYC is located in the 6,000-square-foot boiler room beneath Chelsea Market and is the first tenant in this unique space. The exposed brick walls and terracotta ceilings have been preserved to recall the 100-year-old history of the place while it houses this forward-thinking concept. 

Fittingly, Refik Anadol has created Machine Hallucination with New York architecture in mind. The waves of imagery that envelop visitors are a machine-generated assemblage of 3 million different images of local architecture. The array of images is determined by artificial intelligence and meant to mimic the boundless, multidimensional world of machines. Together, as they roll across the space, these images create an entirely new architectural environment and not a little wonder. 

ARTECHOUSE Machine Hallucination

Machine Hallucination employs the incredible technological resources of Artechouse NYC. You’ll be immersed in clear, vibrant images in 16K resolution, with 150 megapixels, generated with the help of laser projection. There are also 32 different sound channels using L’ISA Immersive Hyperreal Sound to enhance the sonic variations possible in each new experience at Artechouse. 

Refik Anadol is a Turkish artist with a keen interest in using machines for innovative “data sculptures” and installations. In a press release, the artist said, “By employing machine intelligence to help narrate the hybrid relationship between architecture and our perception of time and space, Machine Hallucination offers the audience a glimpse into the future of architecture itself.” Anadol’s work is also on view at Artechouse Miami. 

The next installation, Submerge, inspired by Pantone's 2020 color of the year, opens Feb. 3, 2020. 

Artechouse is located at 439 W. 15th St. For tickets and more, email or visit

About the Author

Merrill Lee Girardeau lives and writes in Brooklyn.

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